Helix Sleep is a New York based, direct-to-consumer sleep brand offering individually personalized, custom-made mattresses.

Working as a designer as part of this startup, I was involved in a wide range of creative projects; emails, digital banners, social assets, packaging, in-box materials, print collateral, out-of-home material, web, web optimization tests, landing pages, partnerships, interactive assets and more. During my time at Helix, I contributed towards a complete company re-brand which included designing with a 'mobile first' approach for the website, and producing new content for social media and acquisition. 

WEB DESIGN
Graphic design
acquisition
Photography
SOCIAL MEDIA
ART DIRECTION
JOKES ON SLACK