NerdWallet

As a Senior Digital Designer on the US Brand Studio team, I created performance-focused landing pages, emails, and ads. I collaborated closely with marketers and UX partners to design clean, conversion-driven experiences that aligned with brand standards and business goals. This role deepened my understanding of strategic design within a fast-paced fintech environment and taught me to be pixel perfect and tidy in Figma.

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    Landing pages that convert

    I led the design for performance-driven landing pages, including the NerdWallet+ product page. My work focused on clarity, clean visuals, and thoughtful UX to drive user engagement and sign-ups.

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    Strategic Design Thinking

    I collaborated cross-functionally with Product, Marketing, and Brand teams to explore hypotheses, design experiments, and iterate based on performance data. I helped turn complex briefs into focused, high-impact creative.

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    Collaborative, Curious Culture

    Whether brainstorming with copywriters or jamming with engineers, I brought curiosity, care, and collaboration to every project. My ability to ask the right questions helped elevate creative outcomes across the team.

Emails

Financial decisions shouldn’t feel overwhelming or intimidating. At NerdWallet, I approached every design with the goal of making things clear, more approachable, and easy to understand. I love collaborating with copywriters to simplify abstract concepts — and when it makes sense, I like to bring a little humor into the mix too.

NerdWallet is a highly performance-driven environment, where nearly every design is tested, iterated, and optimized. One insight we found through testing was that users respond more strongly to visuals that showcase real UI rather than abstract illustrations. This gave me the opportunity to flex my UI design skills while creating promotional assets that both educated and converted.