Outdoor Campaign
for Article

Senses of Summer

Article is the easiest way to create your outdoor space. This campaign celebrates the exciting launch of 200+ new outdoor products to the Article catalog.

As the Art Director, I led a talented team of creatives to bring to life the overall concept, creative strategy and execution for this omnichannel campaign.

To act as a hub for the campaign, we created a robust landing page which added cohesion to our efforts across channels.

The team:
Art Direction: Me!
Design: Lillian Pham, Grace Yu
Copy: Cameron Hudson
Photography: Laura Harvey, Leo Cox
Videographer: Mike Pence
Video Editing: Melissa Hall

Senses of Summer emphasizes the rich textures and vibrant colour pops of the season.

The results were a fresh perspective for Article and customer engagement increased across Article’s marketing channels.